About Ruth

I’m an Integrative Energy Psychology Practitioner specialising in Clinical EFT, Matrix Reimprinting, inner child healing, parts work and creative visualisation.

I help self-aware adults work through the emotional patterns that keep them stuck, overwhelmed or afraid to be seen — so they can feel safer expressing themselves, making changes, setting boundaries and moving forward.

Many of the people I work with are thoughtful, capable and successful by most measures. They are often the ones others rely on. They hold everything together. They keep going.

Yet underneath, they may feel caught in familiar patterns of anxiety, self-doubt, overthinking, people-pleasing, perfectionism or holding themselves back. They know there is more available to them, but something in their system does not yet feel safe enough to move forward.

I understand that experience because I have lived it myself.

A woman with brown wavy hair stands in a cozy kitchen, wearing a mustard-colored jacket, white shirt, blue jeans, and sneakers, holding glasses in her right hand. She is beside a wooden dining table with a vase of flowers and a wooden cabinet in the background.

Before retraining in this work, I spent nearly two decades working in the creative industries, including seven years within Nike’s European creative department. I worked on global campaigns, managed complex productions, and became very familiar with high-pressure environments where deadlines, visibility and expectations were part of everyday life.

From the outside, life looked successful.

Behind the scenes, I was experiencing many of the same challenges my clients bring to sessions today: anxiety, burnout, self-doubt, grief, relationship struggles and the exhausting feeling that no amount of thinking, analysing, or understanding was creating the change I was looking for.

I knew why I felt the way I did.

What I could not understand was why that insight was not enough to help me move beyond it.

That question eventually led me to Emotional Freedom Techniques, Matrix Reimprinting and other nervous system-based approaches to emotional wellbeing.

For the first time, I was not just talking about my experiences or trying to think my way through them. I was working directly with the emotional patterns underneath them — the feelings, beliefs, memories and protective responses that were still shaping how I reacted, related and moved through the world.

The shifts were profound.

Situations that once felt overwhelming became more manageable. Decisions felt clearer. My confidence grew. I felt more able to express myself, set boundaries and take action without being pulled so strongly into old fear.

Life started moving again.

The more I experienced these changes for myself, the more I felt called to share this work with others.

Today, I work with clients around the world through online one-to-one sessions, workshops, group programmes and retreats. I support people navigating anxiety, perfectionism, visibility fears, imposter syndrome, people-pleasing, self-doubt and the deeper emotional patterns that keep them feeling stuck, overwhelmed or disconnected from themselves.

My approach is grounded, practical and compassionate.

This work is not about forcing confidence, bypassing difficult feelings or trying to become a better version of yourself. It is about creating enough safety in the body and nervous system to explore what is really going on beneath the surface — without judgement, pressure or the belief that you need to be fixed.

My role is not to tell you who to become.

It is to help you clear the emotional patterns that may be stopping you from fully being who you already are.

When I’m not working…

You’ll find me with my family and my dog, Bo, in Hastings on the south coast of the UK.

A woman with long brown hair smiling and sitting indoors with her dog, surrounded by books and plants.

Training & Professional Background

Alongside my own personal experience, my work is supported by professional training in Clinical EFT, Advanced EFT, Matrix Reimprinting and Energy Psychology.

I am a member of both EFT International and the Association for Comprehensive Energy Psychology, professional organisations that support high standards of practice, ethics and continuing professional development.

My qualifications include:

• Accredited Certified Advanced EFT Practitioner — EFT International
• Clinical EFT Practitioner — EFT Universe
• Certified Matrix Reimprinting Practitioner — EFTMA
• Training in Energy Trauma and the Genetics of Personal Transformation — EFT Universe

Before retraining in this field, I spent nearly two decades working in the creative industries, including advertising, creative studios and seven years within Nike’s European creative department. I hold a BA (Hons) Degree in Design and spent much of my career managing complex creative projects, leading teams and working within fast-moving, high-expectation environments.

Today, I bring both worlds together: a structured, practical approach shaped by years in creative production, alongside integrative Energy Psychology tools that help people work with the emotional patterns, beliefs and nervous system responses that may be keeping them stuck, overwhelmed or afraid to be seen.