About me
Hi, I’m Ruth.
I'm a Clinical EFT and Matrix Reimprinting Practitioner, and I help people who feel anxious, emotionally stuck, burnt out, overwhelmed or held back by patterns they can't seem to shift through insight alone.
Many of the people I work with are incredibly self-aware.
They've had therapy. They've read the books. They've listened to the podcasts. They've done the personal development, understood their childhood and know exactly why they feel the way they do.
But despite all that understanding, they still find themselves overthinking, people-pleasing, avoiding difficult conversations, doubting themselves or holding back from the life they want.
I know that feeling because I've lived it too.
Before retraining, I spent almost twenty years working in the creative industries, including seven years producing global campaigns for Nike. From the outside, my life looked successful. Inside, it was a different story.
I experienced anxiety, burnout, grief, depression, relationship struggles and a constant feeling that I was working so hard just to keep everything together.
What frustrated me most was that I understood why I felt that way.
Insight wasn't the problem.
I knew where many of my patterns came from, but knowing wasn't changing them.
That frustration eventually led me to Clinical EFT, Matrix Reimprinting and nervous system-based approaches to emotional healing.
For the first time, I wasn't just talking about my experiences or analysing them. I was working directly with the emotional patterns my body was still carrying — the memories, beliefs, protective responses and nervous system reactions that were keeping me stuck long after the original experiences had passed.
The changes were profound.
Life didn't suddenly become perfect, but it became lighter.
Situations that used to overwhelm me became manageable. I stopped feeling like I had to perform or prove myself all the time. Setting boundaries became easier. I trusted myself more. I found it easier to speak up, make decisions and move forward without fear running the show.
That's why I do this work today.
I work with clients around the world through one-to-one sessions, workshops, group programmes and retreats. Together we work with anxiety, perfectionism, people-pleasing, visibility fears, self-doubt, emotional overwhelm, procrastination and the deeper patterns that keep people feeling stuck.
My approach is gentle, practical and grounded.
I don't believe people need fixing.
I believe our minds and bodies adapt brilliantly to difficult experiences. The problem is that those protective patterns often stay long after they're needed.
When we create enough safety in the nervous system, those old patterns can begin to soften. That's when change starts to feel less like hard work and more like something that happens naturally.
Alongside my private practice, I also run The Seen Collective, an online community that helps people build self-trust, regulate their nervous systems, and feel safe enough to be seen. I also teach regular EFT tapping sessions and meditations on Insight Timer, where thousands of people join me to work with anxiety, confidence, visibility and emotional wellbeing.
At the heart of everything I do is one simple belief:
Healing isn't about becoming someone else.
It's about feeling safe enough to become more fully yourself.
Training & Professional Background
Alongside my own personal experience, my work is supported by professional training in Clinical EFT, Advanced EFT, Matrix Reimprinting and Energy Psychology.
I am a member of both EFT International and the Association for Comprehensive Energy Psychology, professional organisations that support high standards of practice, ethics and continuing professional development.
My qualifications include:
• Accredited Certified Advanced EFT Practitioner — EFT International
• Clinical EFT Practitioner — EFT Universe
• Certified Matrix Reimprinting Practitioner — EFTMA
• Training in Energy Trauma and the Genetics of Personal Transformation — EFT Universe
Before retraining in this field, I spent nearly two decades working in the creative industries, including advertising, creative studios and seven years within Nike’s European creative department. I hold a BA (Hons) Degree in Design and spent much of my career managing complex creative projects, leading teams and working within fast-moving, high-expectation environments.
Today, I bring both worlds together: a structured, practical approach shaped by years in creative production, alongside integrative Energy Psychology tools that help people work with the emotional patterns, beliefs and nervous system responses that may be keeping them stuck, overwhelmed or afraid to be seen.
